Web & graphic designer, marketing strategist and writer offering more than 20 years of experience in higher education marketing, website and user interface design, brand and experience management, writing, and editing.
Associate Director of E-Marketing and Senior Designer
SMU (Southern Methodist University)
1995 – present
I direct the design and content approaches for e-marketing solutions that integrate with offline marketing efforts, strengthen online constituent engagement, and support the relationship-building, recruitment, and revenue-generating goals of the University. My responsibilities include managing team projects; managing user experiences; developing marketing strategies; promoting integrated technology platforms University-wide; brand stewardship and social media/online presence management; and designing Web sites, online multimedia, email communications, and social media campaigns that support an engaging online community with alumni, donors, parents, prospective students and other constituents.
Katy Scott Art & Design
1999 – present
I design and develop websites and e-marketing communications pieces; design and produce books; and direct online marketing efforts for clients such as SMU Continuing and Professional Education, Jaminfrog Digital Marketing Solutions, Treehouse Pediatrics, The Writer’s Path, University Professional and Continuing Education Association, Big Think Media, Wolfmoon Productions, Murdock Scott Creative, and Hillsman Jackson Photography. I have written two books, one of which was published in 2003 and distributed to major bookstores nationwide, and one of which will be published as an eBook in 2015. I taught a course on Dreamweaver software and HTML/CSS best practices for SMU Continuing and Professional Education’s Web Design Certificate Program.
I am also a natural media painter, focusing on abstract oil paintings and watercolor illustration.
Expert level skills in:
* website design
* user interface design & experience management
* web navigation design
* web content management
* email design
* email best practices
* online marketing
* HTML (including HTML5)
* CCS (including CSS3)
* Bootstrap framework
Advanced level skills in:
* Strategy & project management
* email & browser compatibility issues
* graphic design and print layout
* identity and collateral development
* nonfiction writing
* marketing content writing
* copy editing
* Quark Xpress
* Sitecore CMS
Beginner level skills in:
BA in Psychology with a minor in Art, 1994
My personal interests include painting, recipe development, food writing, food research, science, science fiction, and photography.
Available upon request.