This responsive, one-page style website was created with the goal of increasing engagement with prospective University students. Students were asked to fill in a short “Mad Libs”-style questionnaire, describing what their ambitions were and what they were excited about when it came to starting college. When students responded, they were given a PDF of essay-writing tips. This website was tightly integrated with existing print marketing pieces.
I selected a WordPress template and heavily modified the existing PHP, HTML and CSS to achieve the functionality and design I desired. I also selected typefaces, created a custom parallax effect, and worked with the form to create an automated archive of student responses.